Here’s a complete schedule of topics and presenters.

10:30 a.m. » Workers Comp – Who Needs It and Why? And Other Insurance Needs – Mitch Erland, insurance professional, owner of Erland Insurance Agency and horse owner.

11:30 a.m. » Mastering the Customer Relations Game: Do you want to hide when certain clients arrive?  Are you exhausted after teaching some clients?  Is managing horses easier than interacting with clients? Learn how to enhance your customer relation skills and maintain peace in your business through an understanding of your clients' personality types and how to work effectively with each type from Ann S. Reilly, PhD; leader in equestrian sport psychology in the U.S., author of “Sport Psychology Workbook for Riders,” and dressage rider.

12:30 p.m. » Why the Mid-Life Woman Should be Your Target Market: How to Find Her, How to Keep Her – Lisa Kemp, Kemp Equine, Chicago, and Martha Thompson-Hoyt, Palos Hills Riding Stables and New Traditions Riding Academy, Palos Hills.

1:30 p.m. » The Importance of a Business Plan for a Horse Operation and How to Write One – Sue Conners, PhD, founder and director of Purdue University Calumet’s Equine Management program, one of only three based in an accredited School of Management.

2:30 p.m. » Fifty (Yes, 50!) Social Media Tips for Horsebiz Success – Lisa Kemp, Kemp Equine, Chicago, is a leader in equine social media marketing who uses her 20+ years of award-winning marketing and writing expertise to guide horse businesses to improved results through better marketing strategies.

3:30 p.m. » What Every Manager Should Know about the new Stablemen’s Lien Law and Pending Reforms to Guest Worker Programs  – Frank Bowman, Horsemen’s Council of Illinois executive director and lobbyist.

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